High-level marketing and design of website graphics, postcards, flyers, manuals, marketing collateral and more.
Guide and coach junior designer on best practices and design aesthetics; monitor workflow and manage project schedules.
Track and report sales resulting from email marketing and present them to management.
Envision, design, and support launch of high-impact websites for floral shops across the US and Canada.
Developed collateral materials including email blasts, flyers, graphics, photography, and other elements for websites.
Performed detailed and comprehensive client consultations; discussed color, layout, plan, image, and vision.
Full accountability for redesigning flagship website with interactive functionality and various search functions.
Designed print materials, including signs, posters, flyers, displays, presentations, and packaging; took commercial photographs for print materials.
Offered guidance to colleagues regarding multitasking and workflow optimization.
Designed and produced innovative visual graphics and pages for 7 e-commerce websites; created promotional emails, and developed landing pages for search engine marketing.
Substantially increased productivity by instituting standard process and prioritizing workflow; efforts aided in streamlining website maintenance and updates.
"After 15 years in the web design business I can say without hesitation that Julie is one of the most diligent, conscientious and talented designers I have ever worked with. As her supervisor it was great comfort knowing I could hand her any task and know it would be done well and delivered on-schedule. She always maintained a level head even in the toughest of conditions, which any manager knows is a rare gift."
"Julie has demonstrated a high skill level for creativity, productivity, and strategic planning in her work at Tectran. Beginning with basic concept building blocks, Julie was able to research and self-educate in an unfamiliar market. Shen then utilized this knowledge to launch a company website that is informative, inviting, and highly effective. Julie's can-do attitude is a welcome to any team."